Averum Is Chosen By US Cotton Trust Protocol® To Serve Its Rapidly Expanding Membership

50 Star US Inc.

The US Cotton Trust Protocol appoints third-party certifying body Averum in the midst of a rapidly expanding membership response. Since the program's debut three years ago, farmer membership has increased by 120%, and there are now noticeably more independent verifications required.

According to the US Cotton Trust Protocol (Trust Protocol), grower registration has climbed by 120% since the program's launch three years ago, necessitating a considerably higher number of independent verifications.

Averum will work with Control Union Certifications, an organization that has assisted Trust Protocol's third-party verifications since 2020 and focuses on assisting agricultural firms with their analysis, management, and communication of their environmental and social sustainability.

The Trust Protocol describes itself as the only methodology that provides quantitative, measurable goals and measurements and encourages continuous progress in six fundamental sustainability metrics: land use, soil carbon, water management, soil loss, greenhouse gas emissions, and energy efficiency.

Gary Adams, president of the US Cotton Trust Protocol, claims that the verification procedure bridges the knowledge gap between growers' self-reporting and actual facts, giving brands and merchants assurance in the sustainability of their raw cotton source.

According to the US Cotton Trust Protocol, the initiative use the square root technique for proportional sampling to better reflect grower members throughout the Cotton Belt. In fact, it asserts that even as participation increases, the methodology is still valid and statistically significant.

American Eagle Outfitters joined The US Cotton Trust Protocol earlier this year as the newest fashion brand in an effort to advance environmentally friendly production techniques for US cotton.

More than 1,600 companies, retailers, mills, and manufacturers have joined Trust Protocol as of this writing, including Levi Strauss & Co., Old Navy, Gap, American Eagle Outfitters Inc., and J Crew.