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Retail sales in the UK increased by 4.9% in June due to the rising demand for beachwear and other products throughout the summer season.
According to the British Retail Consortium's monthly monitor, overall sales increased by 4.9%, exceeding both the three-month and annual average growth rates of 4.6% and 4%, respectively.
Although inflation increased overall expenditure, hiding a decline in sales quantities, there was a clear improvement in revenues starting in May.
Consumer confidence continues to be brittle, according to Helen Dickinson, CEO of the British Retail Consortium. However, with headline food inflation lowering for two consecutive months, prices of necessities starting to decline as a result of fierce competition, and people continuing to change their buying habits to limit inflation as much as possible, confidence may increase.
Paul Martin, the head of retail for KPMG UK, continued, "With the exception of a dip in May, retail sales growth has been consistent throughout the first half of this year at about 5% each month.
Retailers will be hoping that predicted drops in inflation start to produce higher sales growth as we head into the second half of the year in order to enhance the sector's overall health.
Following a dip in sales in May, consumers bought camping equipment and other things as a result of rising temperatures and the start of festival season, resulting in a gain for sports and outdoor retailers.
Will Hobbs, the chief investment officer at Barclays' UK wealth management division, commented on this by saying that the economy was still in a "precarious spot" and that tough times were still coming due to the pressure the rise in interest rates is continuing to put on household cashflows.
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