50 Star US Inc.
An indispensable component of daily living is denim. Everybody looks good wearing it and it goes with any outfit. Despite a wide range of cutting-edge materials, denim is still one of the most adaptable, long-lasting, and popular fabrics available.
A wardrobe without denim, especially jeans, is difficult to envision. Possibly the most well-known item of apparel in the entire world is made of the predominantly blue fabric called eternally youthful. Men, women, and individuals of all ages own more pairs of jeans than there are hours in a day.
However, the popularity of denim jeans comes at a cost. A single pair of jeans typically requires 1,500 liters of water, which is equal to 396 gallons. Additionally, it uses a lot of energy to dye and wash the fabric repeatedly. In addition, many chemicals are employed to give jeans their characteristic look and feel. If these chemicals are not properly disposed of, they will pollute water systems and harm both people and the environment.
In all likelihood, these statistics won't deter you from purchasing jeans. But by making more environmentally conscious material choices, we as responsible consumers can contribute. Fortunately, not only are consumers changing, but so are fashion brands and their suppliers. Leading fashion businesses, manufacturers, suppliers, and denim industry groups are collaborating on sustainability measures as the denim sector undergoes a complete transition.
As producers respond to consumer demand for eco-friendly materials and eco-friendly manufacturing techniques, a new type of "sustainable" denim is starting to take shape. Innovations in jeans and clothing have made it possible to replace pollutants, conserve energy and water, and ensure the safety of the production and finishing processes.
APR makes a substantial contribution to resource-efficient and environmentally friendly production processes, especially in the finishing process of viscose denim.
Ideal Everyday Denim Fit
The market has already come to appreciate the toughness and breathability of viscose rayon. It is made of wood fibers and provides a very high level of comfort while exhibiting excellent strength and lifespan properties. In comparison to other fabrics, viscose rayon is biodegradable and renewable. Additionally, APR's viscose staple fiber has been certified by the USDA (United States Department of Agriculture) as being 100% biobased and manufactured from 100% cellulose.
The subsequent wave in soft touch denim is set by APR viscose. Viscose rayon and cotton can be combined to produce a material that is supple to the touch, softer than silk, has great moisture wicking management capabilities, and is incredibly flexible, resulting in denim items that consumers genuinely value. Clothing companies can profit from this by selling clothes manufactured with sustainable manufacturing techniques that make use of renewable resources.
Asia's first fully integrated producer of viscose rayon, from plantation to viscose fiber, is Asia Pacific Rayon (APR), situated in Indonesia. Both APR and its pulp supplier APRIL are situated in Pangkalan Kerinci, Riau Province, Indonesia, and have annual capacities of 300,000 tons. The Royal Golden Eagle (RGE) group of companies includes APR and APRIL.
Customers of APR and ultimately consumers are able to track fiber back to its place of origin thanks to the company's unique traceability technology, followourfibre.com. On the app on the business's website, the supply chain's complete transparency is apparent. All of these measures are a part of APR's dedication to become a leading, ethical producer of viscose staple fiber and delivering value to our clients.
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