50 Star US Inc.
Bangladeshi textile exporters' flagship and most talked-about products in recent times have been denim and its various products. Notwithstanding recent setbacks, the nation has been able to hold onto its leading position as a denim product provider to the US and EU markets, accounting for roughly 27% and 22% of the denim market, respectively. However, by utilizing cutting-edge technology, Bangladeshi denim producers have the opportunity to raise both the product's quality and value.
The domestic washing facilities and local backward linking have allowed Bangladesh's denim jeans to compete on the world market. As denim cannot be found anywhere else for these appealing pricing and turnaround times, buyers will send more orders to Bangladesh if the economy improves. Economists and industry participants anticipate that Bangladesh will continue to be the most popular place to get denim.
In the upcoming days, manufacturers will need to fortify backward links even more in order to maintain the quality of denim products and satisfy the expanding global demand. More trend analysis, research, and ongoing improvement of production processes and cost-cutting techniques, among other things, can make denim products more adaptable.
The denim industry in our nation faces a number of difficulties, including maintaining a traditional mindset, not investing in denim production technology that is up to date, conducting less product innovation and research, focusing less on efficiency and waste management, and putting less effort into developing new products and marketing campaigns.
Seasons and trends have no effect on the nearly constant demand for denim throughout the year. Bangladesh is currently the source of denim for popular brands including H&M, C&A, JC Penney, Tesco, Zara, Lee & Fung, K-Mart, Takko, G-Star, Inditex, Bestseller (Only & Sons, Only, Jack & Jones), etc. On the other hand, the phrases used by the brands concerning product style, wash, and chemical usage are rather complicated.
However, the nation's producers are now capable of producing denim goods in response to consumer demand since they are aware of fashion aesthetics and brand preferences. But the majority of our denim producers make jeans that are of a low to medium caliber. Although quality washes and other value additions present denim exporters with potential to elevate the value of their products, the majority of exporters have not yet taken advantage of these opportunities.
In order to establish a cutting-edge eco-lab, Envoy Textiles Ltd., the first LEED Platinum certified denim manufacturer in the world, has partnered with Xinologia SL, a Spanish firm that is a pioneer in sustainable eco-friendly textile technology. Through collaborative ventures, the agreement aims to change the denim sector and become a global model of sustainable and innovative management.
The industrial business Pacific Jeans, located in Chittagong EPZ, initiated the process of exporting high-quality denim to Bangladesh. Pacific Jeans Limited uses cutting-edge technologies in the denim business as a manufacturer. There was not a single washing factory in the nation in 1984. In Italy, laundry had to be done. With the assistance of an Italian buyer, they established a washing plant in the nation a year later.
Sasha Denim used the technology of the German-Swiss company Benninger to open a denim-specific plant in 1998. The first company in Bangladesh to use rope dyeing method for commercial production was Envoy Textiles in 2008. For the past ten years, Genesis Denim has been the only Bangladeshi denim exporter, collaborating with the Dutch fashion label G-Star Raw. Every year, G-Star imports approximately one million jeans from Bangladesh valued at $20 million.
Owners of the clothing business claim that new technologies lower production costs and that consumers are willing to pay more for premium denim. For instance, G Star can pay up to $35 for a pair of jeans, whereas low-quality exporters only receive an average of $6.
Thus, there is a chance for denim exporters to enhance the value of their product by using cutting-edge technology and creative denim manufacturing that will highlight the "Made in Bangladesh" label even more.
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